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Let’s get emotional about marketing by John Kearon, Founder and Chief Juicer...
In a low-lit room within Shoreditch House, our latest Digital Leadership Dinner played host to a captivating discussion where John Kearon, Founder and Chief Juicer of BrainJuicer got emotional about...
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BrainJuicer: Feeling a Life in Their Shoes – imaginative Empathy, the Lost...
Rene Huey-Lipton, SVP at BrainJuicer®, North America, discusses the importance of empathy. Asked to write a blog post, I found myself in a head space well known to anyone who has to articulate ideas...
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Alex Batchelor on film
During 2011, Steve Henry and Alex Gulland set themselves the task of exploring the controversial and complex subject of The Future of Advertising. The pair interviewed a wide range of high profile...
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Brainjuicer: When the User Experience, not the Ad Campaign, Tells the Brand...
Susan Griffin, EVP, Marketing & Business Development at BrainJuicer®, says that brands can learn a lot from disruptive innovators. I have been thinking a lot lately about brands that suddenly creep...
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Brainjuicer: Caine’s Arcade, the latest viral sensation
James Kennedy, Head of Communities and Planning at BrainJuicer, discusses the success of the latest viral sensation. ‘Kony’ is just so last month. In the world of viral media, the new sensation is a...
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Brainjuicer: Let the Games begin – Can innovation be all fun and games?
Imke Schuller, Senior Creative Innovations Manager at BrainJuicer, discusses why global brands should be more like Olympic athletes – or at least like “Cool Runnings”. Remember the movie “Cool...
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A kick to the head!
Alex Batchelor writes on the interesting learnings we can take from GB Taekwondo not selecting Aaron Cook, World No 1 in Taekwondo, to represent Great Britain in this year’s London 2012 Olympic Games....
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Brainjuicer: Navigating a strange new world. The story of an immigrant and...
Richard Shaw, DigiVisionary, BrainJuicer® says we’re all immigrants in a new hyper-connected, competitive world. Welcome to the first robo-researcher marketing society blog. We are all immigrants now....
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BrainJuicer: From Insights to Application – Owning the ‘Now What?’
Will Leach, VP of Behavioural Labs at BrainJuicer, discusses why Behaviour Design may be the next evolution for the Shopper Insights industry. The Shopper Insights industry made it through an important...
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BrainJuicer: I Defy Segmentation
Susan Griffin, EVP of Marketing & Business Development at BrainJuicer discusses segmentation and how she believes she defies it. I defy segmentation. At least I believe I do. I live in an apartment...
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